Get in the press with your AI

Press coverage can build your authority, boost your brand, grow your following, and put you in front of thousands of potential clients. How your AI clone is helping real people solve real problems makes compelling content for journalists to feature.

This guide shows you the simple steps to secure press coverage for your AI.

Create your plan

Develop a clear angle and identify the right people to contact for your AI story.

Create your headlines

Think about the story you want to tell. Ask your AI to help you create headlines that could work well for news sites.

Find the right journalists

Search for journalists who might be interested in your story:

• Look for writers in your field of expertise
• Research who has written about AI or coaching in the past
• Check specific news sites that match your target audience
• Use platforms like LinkedIn to identify relevant media contacts

Make a list of journalists and their contact details.

Gather your evidence

Collect examples that show your AI's impact and value for your audience.

Use results from your alpha trial

Pick out the most impressive outcomes from your alpha testing:

• Select metrics and examples that show value
• Look for unexpected or surprising results
• Pick out the best testimonials or quotes

Create client case studies

Ask clients who've had positive experiences from using your AI if you can feature their stories in an article. Offer to anonymise their story if they'd prefer this.

• Ask them questions about their experience:
  • What they talked to your AI about
  • How your AI helped them
  • Any specific results they achieved
  • Anything that surprised them
• Turn their answers into case studies
• Include key results and quotes

Put together your press kit

Save your information in one place:

• Your potential headlines
• Evidence and key metrics
• Case studies and testimonials
• Background about your AI coach
• Images of you and your AI

Contact the press

Now you have everything you need to reach out to journalists!

Find their contact details on their LinkedIn, Twitter, or bio pages on the publications they write for.

Keep the momentum going

• Follow up journalists you don't hear back from.
• Make it easy for the media to cover your story by keeping your website and social media up to date.
• Share any coverage you get on your website and other channels and to build credibility for future press outreach.
• Keep collecting testimonials and success stories for future opportunities.

Make headlines with your AI

Press coverage starts with identifying compelling success stories and presenting them to the right journalists at the right time. By showcasing how your AI is making a difference, you can attract attention that builds your brand and connects you with new clients.

Further resouces

Watch this video for more ideas: