Attracting people to your AI

Your amazing AI is ready to share your wisdom and expertise, so it's time to tell people about it!

We've put together some guidance to get your AI in front of the right people and get them engaged because even the best-trained AI needs strategic promotion to reach its potential.

With the right promotion, your AI becomes a powerful asset that builds relationships with potential clients, provides unlimited value to your audience 24/7, and positions you as an innovative leader in your field.

Getting your AI in front of your audience doesn't need to be complicated, and you don't need to be a marketing expert.

Here are some straightforward ways to make it happen.

Places to share your AI

Your AI should be available wherever your audience already spends time online:

• Your website - Add your AI to key pages like your homepage, about page, FAQs, contact page, blog posts and thank you pages. Learn how in our guide to adding your AI to your website.
• Social media - Share your AI across the channels where your audience spends time. Your AI can even help you write your posts. Learn more in our guide to sharing your AI on social media (coming soon!)
• Email communications - Include your AI in your newsletters, email signature, and follow-up comms.
• Member areas - Add links to your AI within your membership community, support students as they learn by including your AI on your course platform, and give clients access to your AI between sessions.
• Content platforms - Add your AI link to YouTube descriptions, podcast show notes, webinar resources and presentation slides.
• Professional profiles - Feature your AI in your LinkedIn profile and author and speaker bios.

For more ideas of places to promote your AI, see our guide to sharing your AI where you show up.

Ways to share your AI

You've a choice of methods for making your AI accessible to your audience:

• Embed your AI chat - Add your AI directly to your website, membership site, or any platform that accepts custom HTML. This gives visitors an immediate opportunity to engage while browsing your content.
• Create a pop-up - Add your AI as a pop-up that appears on your website, making it visible across all pages without taking up permanent space. This creates a subtle but accessible invitation to chat.
• Use your AI share page - Your Coachvox share page provides a simple way for people to access your AI without embedding it on a web page. It includes a brief introduction and can link to your other resources, making it perfect for social media bios and posts. Learn how to create and customise your share page in our guide to creating your AI share page.
• Share a direct link - Use your direct AI link to send people straight to your AI chat. This is useful for places where you don't wish to embed your AI chat or use your share page.

Choose the methods that will present your AI in the best way to your audience and suit each promotional opportunity.

Make it appealing

Help people understand why they should chat with your AI:

• Create a dedicated landing page - Design a web page that clearly explains what your AI offers and how it helps. Create your own bespoke landing page and/or use your Coachvox AI share page.
• Highlight the benefits - Emphasise that your AI is available 24/7, provides support in your areas of expertise, and offers personalised guidance.
• Show what it can do - Give specific examples of topics your AI can help your audience with.
• Share testimonials - Include feedback from clients who have benefited from your AI.

Create a funnel for your AI

Think about the journey people take when engaging with your AI:

1. Discovery - How people find your AI is the first crucial step. Promote your AI in the places your audience visits.
2. First engagement - People need compelling reasons to start chatting with your AI. Make it clear exactly what value they'll gain.
3. Next steps - Define your goal for what happens after someone chats with your AI, whether that's booking a call, signing up for a course or returning for more AI coaching. Configure your AI to guide people towards this next step and create a follow-up sequence.

For a comprehensive breakdown of these strategies and example funnels for different use cases and goals, see our guide to your AI funnel. Also, check out the lead generation essential steps.

Tailor promotion for different audiences

Your approach may differ depending on who you're targeting:

• New prospects - Focus on how your AI provides value with no risk or commitment and can answer their initial questions.
• Existing clients - Highlight how your AI complements your other services and provides additional support.
• Community members - Position your AI as an exclusive resource that enhances their membership experience.

Help people get started and keep chatting

Many people are new to chatting with AI coaches, or indeed AI in any respect, so help them get the most from the experience:

• Set starter prompts that address common challenges and questions
• Provide examples of situations your AI can help them with
• Guide them on how to get the most value from your AI

Build on this by encouraging repeat engagement:

Encourage clients to keep returning to your AI so they see results:

• Send follow-up emails to suggest new topics to discuss
• Create challenges that involve regular check-ins with your AI
• Share success stories from people who've had breakthroughs with your AI

To automate follow-ups, check our Coachvox integrations guidance and learn more strategies in our article on encouraging repeat AI engagement.

Overcome common challenges

If your AI isn't getting the engagement you hoped for:

• Check your promotion - Have you shared it widely enough?
• Review your positioning - Is it clear what your AI helps with?
• Test the user experience - Is it easy and satisfying to use?
• Gather feedback - Ask friends or clients to try it and share their thoughts

If you're not seeing repeat engagement:

• Improve the conversation quality - Train your AI with more content
• Create a follow-up system - Remind people to return
• Add new content regularly - Give people reasons to come back
• Create structured programmes - Design challenges or check-ins

Track AI usage

Review your AI's performance metrics to understand what's working and refine your approach:

• Monitor engagement stats - Check your Coachvox dashboard to see the number of new users and total responses.
• Track lead generation - Measure the number of new leads and how many convert into clients.
• Analyse audience challenges - Review the weekly audience challenges to identify themes important to clients or prospects.
• Collect feedback - Ask new users for feedback to support further training and promotion.

See our guide to client stats and audience challenges for more on this topic.

Take your promotion further

Once you've established basic promotion strategies, consider:

• Getting press coverage - Share how your AI helps real people solve problems. Learn more from get in the press with your AI.
• Build social proof - Gather testimonials and put together case studies to use in your marketing.

Your AI is a powerful resource that becomes more valuable the more people use it. Make promoting it a regular part of your marketing activities.