Creating an AI landing page
An effective and engaging landing page showcasing your AI will grab your audience's attention, encourage people to start a chat and help them get the best from their conversations.
Even though your AI might be a free resource, you're still convincing someone to part with their time and attention. You still need to sell it by conveying the value.
Here's our guide to crafting a compelling landing page for your AI.
Follow these steps to get set up for success and more signups.
Top tip: If you don't want to create a landing page, or want a quicker method, you can make a share page using Coachvox in less than 5 minutes!
Page structure
Give your page a clear title. You can include your AI's name or your type of AI, such as 'AI productivity coach', or both. Then add these key elements:
- Opening headline sharing your AI's value
- A description of how your AI helps people
- Summary of the areas of expertise your AI covers
- Social proof from clients who have used your AI
- Further information about how your AI was trained
- Disclaimer about data protection and AI use
- And, of course, your AI chat.
Let's talk through these sections one by one.
Opening headline
Start with a clear headline to instantly convey the value of your AI.
TEMPLATES:
"Your personal AI [type of AI coach]" e.g. Your personal AI LinkedIn coach: write better posts now
"Name AI [value proposition]" e.g. Jackie AI will tell you where you're holding yourself back
"[Value proposition]" e.g. Manifest the life of your dreams with an AI manifesting coach
Value statement
Write a short paragraph that will grab your audience's attention and explain how your AI can help them. Cover:
- Your AI's name and role
- The problems your AI solves
- The value your AI brings
TEMPLATES:
"Meet [Name] AI, your [type] coach"
"Chat to [name] AI for help with [problem your clients have]"
"Get expert advice on [topic] any time you need it"
"Have you ever [a challenge your audience often faces]? Meet [AI name], here to [coach/guide/mentor] you through [specific problems your audience has]. Available 24/7."
Welcome video (optional)
A short welcome video is a great way to quickly engage new visitors, build their trust, and convey why they should chat with your AI. Whilst it's not essential, and we know not everyone likes being on camera, a video of you talking about your AI provides an excellent introduction.
A video will really take your landing page to the next level!
How your AI helps
Next, give more detail about what clients could talk to your AI about, with their main challenges and problems in mind. You’re reassuring them that it will be worth their time, encouraging them to try it and helping them have a great experience.
Tell people what topics your AI can help with. Write this as a clear list of benefits.
TEMPLATES:
"[AI name] can [coach/guide/advise] you through [general problem they have]"
"Looking for instant support with [typical problems your clients face], [AI name] is here to help you [how it helps]"
"I have trained [AI name] to advise on topics including:
- How to [your main area of expertise]
- How to [another area of expertise]
- How to [another area of expertise]"
Your AI chat
Here's where you embed your AI chat. Instructions here.
Social proof
Add a subtitle such as "Here's what clients of [AI name] are saying". Then include testimonials from people who have tested your AI to build trust and encourage others to try it.
You could also add case studies highlighting specific results or a narrative where you explain the before and after.
Disclaimer
Underneath your AI add a short disclaimer to help manage expectations:
- State this is an artificially intelligent model, not a real person.
- Recommend exercising due caution and seeking professional advice if required.
- Note any email marketing they might receive.
DISCLAIMER TEMPLATE:
"Disclaimer: [AI name] is an artificially intelligent model and not a real person. AI models occasionally produce false or misleading information. [Your name/your company name] takes no responsibility for the creations produced by this AI model. Please exercise due caution and seek professional advice where necessary. You will be added to our newsletter list but you can unsubscribe at any time.
Essential information
Provide other information to convey to your audience the value and integrity of your AI. For example:
- How you trained your AI
- Training sources you used
- Whether it's free or paid
- When and how long people can access it
- Any membership requirements
TEMPLATES:
"[AI name] was trained on my methods and content, including:
- My bestselling book [Title]
- X years of podcast transcripts
- My blogs and LinkedIn posts
- My courses and teachings
"I have fine-tuned the style and tone so it delivers a [coaching/mentoring] experience as similar as possible to the real thing."
AI coaching will never replace [your name or flagship product], but it’s available 24/7 for those [quick questions, instant answers, etc]."
"[AI name] is free until [date]"
"[AI name] is included in [program]"
Call to action (optional)
You might choose to end your page with a call to action button or link if relevant.
Top tip: Once your page is ready, ask a few trusted clients to test it. Their feedback will help you make it even better.
Landing page examples
Coachvox AI creators present their AIs in many different ways. Here are some examples for inspiration.
There is no right or wrong way to do this – we are creating the future! Feel free to learn from or emulate these styles of pages for yourself.
