Encouraging repeat AI engagement

Regular engagement with your AI coach helps your clients build momentum towards their goals and get maximum value from your services, while also freeing up your time.

Whether you're offering paid AI coaching or support between sessions, consistent AI use means clients can access guidance whenever they need it, supporting them to get results and make progress.

For you, this means clients arrive at live sessions more focused, need fewer quick-question messages between sessions, and develop a stronger understanding of your approach.

Build an AI coaching habit

To encourage regular use, you'll want to make AI coaching easy and rewarding for your clients. Help clients develop a regular AI coaching practice by making it:

  • Obvious - place your AI where clients will see it
  • Effortless - make it easy to start conversations
  • Attractive - clearly communicate the benefits
  • Satisfying - ensure clients get quick wins

Throughout this guide, you'll find different strategies to support repeat engagement at every stage of your client relationship.

Make your AI easy to access

The foundation of repeat engagement starts with making access to your AI effortless.

Embed your AI chat or share page on your website or membership platform. Then, share with your clients a link to the page and suggest they add this to their mobile home screen.

This puts your AI just a quick tap away whenever clients need support. Here are some instructions you can copy:

For on-the-go access to [AI name], add this page to your mobile home screen:

On iPhone

  • Tap the share button - an icon with a square and an upwards arrow.
  • Scroll down the list of options and tap “Add to Home Screen”.

On Android

  • View the menu by tapping the 3 dots in the upper right-hand corner.
  • Select “Add to homescreen” and name the shortcut.

Help clients have great AI conversations

Many clients are new to AI coaching and AI use in general, so they are likely to benefit from guidance on the potential and how to get the most from their conversations.

Set up starter prompts

Create starter questions that address your clients' common challenges and appear when they open the chat. This makes it obvious how to begin conversations.

Learn more about setting up starter prompts in our guide on how your AI engages.

Train your AI to guide conversations

You'll want your AI to ask follow-up questions that help clients get clarity and results.

Train your AI on the topics, questions and themes your clients commonly raise, ensuring your responses include questions in your style that guide them deeper, explore their challenges and find solutions.

Show clients what's possible

Help clients understand the scope of what your AI can help with. Include example scenarios on your AI's landing page or share page, as well as testimonials as social proof of success.

Give example prompts

Include specific prompt examples in your follow-up emails that help clients understand how to ask good questions, get deeper insights and use the AI for problem-solving.

See the message formulas section below for templates you can use.

Use your AI to support your coaching programmes

Your AI works best when it complements and enhances the other services you offer.

Prepare clients for live sessions

Help clients get more value from your live coaching by using your AI for session preparation. This works whether you offer one-to-one sessions, group coaching or a structured programme.

This helps clients arrive at sessions focused and ready to dive deeper, making the most of your time together.

Create accountability between sessions

Your AI can provide ongoing accountability for clients between your live sessions, group calls or course modules - without requiring your direct time.

Train your AI to reference their goals, celebrate progress and help them set realistic next steps based on your coaching approach.

Run structured programmes and challenges

Create focused engagement opportunities that give clients a reason to return regularly:

  • Design 30-day challenges with specific goals
  • Set up weekly check-ins with clear purposes
  • Create themed conversation series
  • Establish regular reflection points
  • Track and celebrate progress

Create a seamless workflow

For clients receiving multiple services from you, design a workflow where your AI extends rather than duplicates your coaching. For example:

  1. Live session: Set goals and identify focus areas
  2. AI check-ins: Weekly progress reviews and problem-solving
  3. Email reminders: Prompt clients to use their AI support
  4. Live session: Deep dive based on AI conversation insights

Remind clients of the value

Once clients have had their first conversation, use reminders, engagement strategies and social proof to keep your AI front of mind. Ideas for your messages:

  • How your AI can support them with common challenges
  • Specific client successes and breakthroughs
  • Exactly how clients achieved their results
  • Unexpected benefits others have found
  • New topics your AI is trained on
  • New features or capabilities
  • Reminder of 24/7 availability

Automate your follow-up system

Connect your AI to your email or CRM platform using Zapier, then set up automatic follow-ups when clients interact with your AI. This helps you stay connected without manual effort.

You can set up automations to:

  • Add new contacts to a specific group or tag
  • Send targeted follow-up sequences
  • Send update, check-in and reminder emails

Learn how to set this up:

Prompts and message templates

Here are prompts you can use in your AI and message templates for your follow-up emails.

Starter prompts

These are starter prompts you can add to your AI for clients to click on or share with clients to use in conversation. Choose ones that suit your AI's main use case.

For AI coaching clients:

"Help me work out my next steps for [goal area]"

"I'm struggling with [common challenge]"

"Help me create a plan for [specific outcome]"

For session preparation:

"Help me work out what topic to focus on in my next coaching session"

"What should I update my coach about since our last session?"

"What progress have I made since we last spoke?"

For accountability check-ins:

"I'd like to do my weekly progress check-in"

"Help me review what I achieved this week"

"What should I focus on for the coming week?"

Email messages to encourage return visits

These are messages you can send to clients in follow-up emails to remind them about your AI and encourage them to return.

Share what's new:

"I've just recorded a new [YouTube video] on [topic]. [Name] AI can now coach you to achieve [outcome related to topic]."

"I've just published my latest [content type] on [specific topic]. [Name] AI can now coach you through creating a [specific deliverable] based on your [situation or challenge]."

Highlight client results:

"[Client name] got [specific result] after they talked to [name] AI about [what they chatted about]."

"[Name] AI helped [client name] achieve [describe the outcome]. You can do this too by [give steps]."

Show the value:

"If you chat with [Name] AI about your [specific challenge], you'll walk away with [ideas/solutions] you can implement today."

"I didn't realize [name AI] could [specific outcome] in just one conversation!"

Make it easy to start:

"Today, if you're feeling [feeling you know they have], ask [name AI]: [question they should ask]."

"A lot of [clients] come to me and say, '[something they say about a problem].' So I trained my AI to [transformation]."

Create structure and habit:

  • "Join our [number]-day [theme] challenge! Check in with [Name] AI daily for your [activity type] and watch your [results] improve week by week."
  • "Every [day of week], talk to [Name] AI about your [focus area]. This quick check-in keeps you accountable and builds momentum."

Remind of 24/7 availability:

"Between our sessions, [Name] AI is available as your sounding board. Use it to talk through your ideas or decisions when you need a second perspective."

"As a [programme] member, you have unlimited access to [Name] AI. Get answers to questions and make progress on your schedule."

Further information

Check out our other articles on sharing your AI and watch this video for more ideas:

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