Lead generation optimisations

Take your AI lead generation to the next level with these strategies to attract and convert more leads.

If you're new to generating leads with your AI, we recommend reading our essential steps first. Once you've got the basics in place, you can build upon this to maximise your success.

Turn conversations into clients with automated follow-ups

Follow-up communication is essential for nurturing leads and turning them into clients. According to LinkedIn's State of Sales Report (2022), 74% of deals require at least 5 follow-up contacts, yet many people give up after just one or two attempts.

Continue conversations beyond the AI chat with follow-up emails. Plan and automate the sending of these to save time and effort, maintain a regular frequency and create momentum.

Set up automated emails to new leads:

  • Automatically add new leads to your CRM or email software by connecting your Coachvox account using Zapier.
  • Create a sequence of 4-6 emails to send to new leads.
  • Write these emails to offer value and to build credibility and trust.
  • Include clear calls to action in each message.
  • Schedule the emails to automatically send, spaced at suitable intervals from a few days to a week apart.

Top tip: Try this follow-up structure for your email content:

  1. First email: Thank them for chatting with your AI and offer a small, helpful resource.
  2. Second email: Share a relevant success story or case study.
  3. Third email: Offer a no-pressure consultation or discovery call.
  4. Fourth email: Address common objections with helpful content.
  5. Fifth email: Present a special, time-limited offer.

Convert more leads with targeted campaigns

Move beyond generic follow-ups with strategic email sequences.

Once leads are on your list, segment them based on their interests and create targeted campaigns to offer further value and increase engagement.

Consider linking campaign themes to your current projects, events, awareness days or the time of year.

Include reasons to chat with your AI for immediate 24/7 guidance.

Boost conversion rates by increasing your AI's knowledge

Help your audience solve real problems. This will encourage more engagement, longer conversations, and return visits, which will in turn build value and trust, meaning they will be more open to buying your services.

Give your AI more knowledge so that it can better meet your audience's needs. Focus on:

  • Common challenges your ideal clients face.
  • Step-by-step solutions to specific problems.
  • Frequently asked questions with thoughtful answers.
  • Topics from your audience data.

Further guidance: Uploading your content

Leverage your professional network with LinkedIn outreach

LinkedIn is an ideal place for promoting your AI to your professional network and your AI provides an exciting talking point.

Your AI is an interesting topic for content from the moment you begin training it!

Share your journey with your audience, build anticipation for its launch, share opportunities to become alpha testers, and even get them involved in naming your AI.

As well as posting about your AI, send direct messages to your LinkedIn contacts to encourage them to give it a go.

It can also be an excellent focus for a new connection request.

Here are some template messages you can tailor to suit you, your AI and your audience:

Template message for existing connections:

Hi [Name],

I've just launched an AI version of myself that can help with [specific challenge]. It's available 24/7 and can answer questions about [your areas of expertise].

You can try it out. I'd value your feedback: [Your AI link]

Thanks,

[Your name]

Template message for connection requests:

Hi [Name],

I noticed we share an interest in [topic].

I've created an AI version of myself that can answer your questions about [topic] anytime. Feel free to check it out: [Your AI link]

[Your name]

Improve your targeting with data-driven insights

Once people chat with your AI, use the conversation data to shape further training and promotion.

Review your client chat summaries and check out your weekly top audience challenges on your Coachvox dashboard.

Identify common themes and use these learnings to:

  • Add more training content on popular topics.
  • Improve answers to frequently asked questions.
  • Shape your marketing to your target audience.
  • Craft compelling follow-up emails to leads.

Further guidance: Client stats and audience challenges

Attract more leads with AI-powered content

Your AI can help you create content that attracts more potential leads to chat with your AI.

Use the Coachvox content tools to generate blogs and social media posts.

When you publish this AI-generated content, include links to your AI for readers who want personalised help.

Further guidance: Content creation

Make optimisations today

Every action you implement builds on the last, creating a more effective lead-generation system.

You don't need to implement all these strategies at once. Choose one or two that seem most relevant to your business right now, and then add more as you grow.

Consistency is key - regular promotion and persistent follow-up will significantly increase your conversion rates over time.

Further guidance

To get your AI fully set up to generate leads, follow the steps covered in generate leads with your AI: essential steps.